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Social Media Status Quo in German companies – Hope vs. Reality – KPI’s
Good numbers, bad numbers: Two recent studies are the first to offer a comprehensive overview of the status quo of Germany’s businesses’ social media efforts. For instance our industry’s association...
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McKinsey-Study: Big Data and Social Media Tools are Mega-Trends
As soon as a McKinsey-study names big data, digital marketing / social media, and cloud computing as megatrends, it will be recognized among most old economy enterprises. A recent investigation by the...
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